Sales Emails Strategy

As a sales professional, do you spend a big portion of your day writing and sending out sales emails? Would you like to become more efficient by streamlining your email efforts? This article provides strategies that will help you sell more and sweat less on non-sales-related activities.

Sales Emails Strategy

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Sales Emails: Spend more time selling, less time filing

As a sales professional, do you spend a big portion of your day writing and sending out sales emails?  In our conversations with sales teams from construction companies, one challenge was raised by almost everyone. Managing email communications. Would you like to become more efficient by streamlining your email efforts? This article provides strategies that will help you sell more and sweat less on non-sales-related activities.

The beginning of a new week, new month, or new year delivers a huge number of sales prompts to your inbox. The emails all revolve around projects to catch up on and new projects coming up. Email is still one of the most efficient ways to reach our current and potential customers. And the very reason we sales professionals spend so much time crafting and sending out sales emails. Sales professionals across all industries not only have to catch up with their inbox, but plan follow-up. It’s no secret that time managed well is the number one requirement to succeed in sales. But it takes more than self-discipline.

So, the question is, how can you manage your sales emails more efficiently? And the answer is, by putting in place an effective email strategy.

When sales teams put an email strategy in place and follow it, they find themselves using their time to close deals, rather than managing emails. Are you ready to put your sales emails on autopilot? Here’s how you do it.

Sales Email Templates

Creating quality email templates gives your team a strong foundation for outreach. Most importantly, your sales team will be able to manage a higher volume of sales. And email templates are clear, concise, repeatable, and error-free.

If you use sales automation software such as a sales CRM, check to see if it provides email templates. For example, iDeal CRM offers a variety of templates to support your outreach or follow-up activities: Send an email that lists all open opportunities for a given contact instead of multiple emails to the same contact. Or an email that shows all opportunities with a company. You can also create and save your own email templates with iDeal software and categorize them based on your sales funnel.

If you don’t use a sales CRM, you can build a library of email templates. While time consuming in the beginning, this library will be well worth your time investment. You can categorize emails to match your internal sales process and sales funnel. This way, your sales team always has a starting point when crafting sales emails. Email templates are great time savers and quality control tools.

Set Time Frames for Sales Emails

Another important aspect of your strategy is setting and following an email schedule that includes all types of emails, from prospect outreach or client-nurturing emails to follow-up emails. They are all important touch points with your current and potential clients.

You’d be surprised how many construction sales teams can’t find the time to follow up on proposals they have sent out or projects they have bid on. And it all comes down to not having the time to do so. Sales email templates and set time frames for each type of email activity will help your team stay on top of the email traffic. Schedule frequent time blocks of 15 minutes or less to check emails. Or carve out time on specific days for prospect outreach. This will allow you to focus on other responsibilities related to sales while staying on top of your inbox and outbox.

Email Sequences

Email sequences saves you and your team a lot of time by sending emails out on pre-set time intervals or triggers, or both. Develop a series of email templates for specific scenarios and/or types of prospects. You want to make sure that your email sequence speaks to the buyer persona of the prospect you are targeting. An effective email sequence typically runs over a two-week period. Set it up with an opening email that is short and to the point. Secondly, send a gentle but firm reminder 2-3 days later that demonstrates your offering. Then an email with a value proposition 3-4 days after that, for example, a deadline for a discount. Finally, send a “break-up” email 4-5 days later, letting your prospects know that you have exhausted your efforts.

Email Automation

As a sales professional you are trying to find the most effective ways to save on time. You can avoid manual emailing by automating your emails. A good CRM software will automate and track emails. The triggers for outgoing emails vary, from an open proposal, to an unresponsive contact, or a follow-up to a contact’s birthday. By automating emails, you will get valuable data on whether you are successful in the process.

Subject Line

The subject line is very important – it either makes or breaks a proposal. Nailing it can motivate your prospect to move to the next stage. It must be unique, timely, and relevant. An effective subject line will get the prospect’s attention with the right subject line and prompt them to click on that email. There are many strategies you can adopt for an effective subject line. For example, you can generate curiosity, or display a sense of urgency or scarcity. Getting your prospect to open an email is winning half of the battle.

Sales Emails Strategy Infographic