Effective Construction Email Examples & Email Subject Lines

Email subject lines are tricky business. 47% of marketers say they test different subject lines to optimize their emails’ performance. We know what subject lines are. They are what you see when an email lands in your inbox. The following construction email examples showcase the best email subject lines?

Effective Email Subject Lines for High Open Rates

Email Subject Lines: 10 Construction Email Examples

Email subject lines are tricky business. In our Sales Emails Strategy article for construction professionals, we briefly touched on the importance of email subject lines.

47% of marketers say they test different email subject lines to optimize their emails’ performance. We know the answer to the question: What are subject lines? They are what you see when an email lands in your inbox. But, what are good email subject lines? An effective subject line will compel your prospects or clients to open your construction project emails and explore your value proposition. It gets you halfway to closing the bid or gaining a new client! And how do you write an email subject? Let’s dig a little deeper into sales email subject lines with these construction email examples to see what to do and what not:

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Construction Email Examples: Effective Email Subject Lines

Personalize Your Email Subject Lines

Address your subscribers directly in your email subject lines where applicable. One of the most interesting findings is that the use of both first and last names has a positive impact on email open rates. Construction email examples in this category are:

{First_Name}, thanks for the invitation to bid {Project_Name}. Attached is our proposal.
{First_Name}, give us a chance to bid your next construction project

Mailchimp research showed that using only a first name was particularly effective when addressing someone in the government but had a negative effect for the legal industry. Give this type of email subject for project proposal a try and see how it can improve your open rates.

Keep Subject Lines Short

Many recipients open their messages on their mobile devices, so make sure they can see the entire subject line. HubSpot recommends an email subject line of fewer than 50 characters. MailChimp, suggest no more than 9 words and 60 characters, so their recommendation is in the same ballpark. That is a tall order, right? We’re not all poets! But we can cut the fluff. Here is a good email subject line example of what to do and what not:

Our Sprinkler Systems Have a Safety Record We Are Proud Of
Our Sprinkler Systems Have a 0% Fail Rate

Remember, you can elaborate on your subject line in the Preview text of your email.

Use Action-oriented Verbs

For follow up email subject lines, where possible, start your email subject line with a verb. Here are a couple construction email examples for a good business proposal email subject line.

Partner with BMC Plumbing on Your Next Opportunity
Team Up with Us on Your Next Building Project

Ask a Question

Identify a question or a pain point your prospect may have in the subject line of your email and answer or address it in the body of the email. Done deal! See the two examples below of “just OK” vs. best email subject lines:

Building Code Requirements Explained
Trouble Finding Your Way through Building Codes?


Find Out If You Need a 5-Year Inspection or a 1-Year one.
Wondering If You Need a 5-Year Inspection or 1-Year One?

State the Facts (Construction Email Examples)

What is a professional subject line for an email? Construction professionals are looking for concrete — no pun intended — facts and figures. Not generalizations like “the best” or “must have”. Use numbers. Grab subscribers’ attention with some metrics, then offer supporting content in your body email. Here goes:

Stay on schedule. On budget. On scope.
XYZ Rated in the Top 10 General Contractors by ENR

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Cut to the Chase

Be specific. Again, construction professionals are cut and dry folk. Tell it like is. Be specific. Say what you do and be sure you can do what you say. Provide support for your subject line in the body of the email. When it comes to construction emails, a good email subject line for business proposal is short, to the point, and informative. Here are some construction email examples of email subject lines for sales:

We Build Anything from Bridges to Bookstores
Specialists in Concrete, Gypsum Floor Underlayments and Leveling
Specialists in Concrete. We Can Build Bridges and Bookstores. (even better!)

And don’t forget to add a call to action in the body of the email!

Be Creative – Construction Email Examples

Construction professionals are creative by nature. Together they create what it takes to build anything from family homes to warehouses to skyscrapers. Tap into that creativity. Inspire and energize your clients with your email subject for business proposal.

Need a General Contractor?
We Build the Future

Stir Curiosity

They say that curiosity kills the cat. But it also allows one to come up with answers, solutions, even inventions! Suffice it to say, do not give your recipe for success away in the subject line, or the email body for that matter. Allow them to find it for themselves. Send them to your website or have them pick up the phone… You can stir curiosity and increase open rates while still having a professional subject line for email outreach. Here’s how:

Contact Us for All Your Electrical Wiring Needs
What It Takes to Build an Energy Efficient Home

Break the Rules

Last but not least, follow your gut. Sometimes long subject lines cut it. Just make it authentic. Put thought into it. Always consider who you are addressing that email to, and what you want them to do, even if it is just to build your network of leads.


Use the following words in your subject line because they may cause your email to be flagged as spam (visit Autopilot for more examples):

Important information
While stocks last
Exclusive deal
Sign Up
Act Now
Last Chance
Exclamation marks!
Emoticons 😊

Conclusion on Construction Email Examples

A single word in your email subject lines can determine whether your readers will open your emails. To a large extent, the content of your message determines which words you use. However, it helps to run your subject by the criteria in this article before you hit the Send button. You can also use an email subject line builder or grader such as NetAtlantic’s tool to improve your open rates. Also try A/B testing to see which subject lines your subscribers prefer. Most mail platforms provide open and click-through rates for emails. Construction CRM tools like iDeal do too. Keep track of those metrics to see what works and what does not. But, most of all, be mindful of your audience and use your words wisely!

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