Should Construction Companies Use Social Media?
The answer is YES! Social media for construction can help you get your message across and also get more leads. Remember, 97% of construction professionals are active on at least one social media channel!
Whether it is Instagram, Facebook, LinkedIn, YouTube, Twitter, or Pinterest, these platforms help you stay connected with customers or source potential leads. This is also where you can build awareness for your brand.
What Are the Benefits of Social Media for Construction Companies?
- Draw and engage leads and potential customers
- Stay connected with current customers
- Easily share important service and product news or updates
- Increase brand awareness for your company
Which social media platforms are best for construction companies?
There is no straight answer. Each social media channel serves a purpose. We picked four of the most popular social media platforms for the construction industry:
- YouTube
If you are not familiar with how any of these social media platforms work yet or how to incorporate them in your marketing activities, here is the key to it.
Facebook is one of the most popular social media for construction. This platform offers construction companies the ability to create a business page in no time. To create one, you need a personal Facebook account to link your Facebook business page to. If you don’t have a personal Facebook page, you can sign up for one on www.facebook.com. Fans of your business can follow your page and get business updates. Followers also have easy access to business contact information. You can post business location, hours of operations, email, or phone number information. You also have the option to keep fields private if you prefer.
When thinking of social media for construction, Facebook is a great one to build a strong rapport with your followers on your Facebook business page. Use the many features to get people interested in your business. For example, you can post photos, status updates, and live videos, and share business content. It is important to post often and set a schedule for your posts, so you stay current. Use keywords for your posts that engage your followers and get them to click or share. Take advantage of the “no word limit” feature. With a Facebook business page, you also have the ability to access data analytics. You can track the success of all your posts and ads.
Another great feature is Facebook advertising. This is a more targeted marketing tool, and more likely to bring in strong leads. You can set the budget and timeframe, as well as the demographics and locations you want to target with your ad.
YouTube – Social Media for Construction Companies
YouTube is one of the best video-sharing platforms. Any kind of material, such as videos, playlists, podcasts, or webinars will support your sales.
You can create your own YouTube channel and start posting videos, a great way to raise brand awareness. On your YouTube channel you can also edit videos, connect with other video creators, and keep up with industry trends. Followers can subscribe to your YouTube channel and like, share, comment, or save your post. When subscribing to a new YouTube channel, you can get notifications for every update. Explore more YouTube tips for construction companies in this article.
YouTube gives you the chance to become a hands-on educator in your community or industry. Sharing videos, podcasts, or webinars about your expertise demonstrates your thought leadership.
Designed for businesses and professionals, LinkedIn is a great platform for your business. This social media channel tends to be a little bit different from the other ones.
LinkedIn promotes an environment where people share professional expertise and advice. Like the other social media platforms, you can still share posts, pictures, or videos. You can also use hashtags for your posts.
With LinkedIn you have the ability to see who has viewed your profile. When people check out your profile, LinkedIn sends you a notification of who viewed it. This feature is great for acknowledging and attracting new leads.
A great feature on LinkedIn is groups. You can search for groups that you have an interest in and request to join them. This is a great way to meet people from the same industry or with the same interests and build professional relationships. Share your own business updates, ideas, or ask for feedback in the group.
Twitter – Social Media for Construction Companies
Twitter is another great platform to promote your business and score leads. This social media channel promotes a fast-paced, easy-to-connect type of environment. There is a word limit for the posts you choose to “tweet” and “retweet”. Say more with fewer words!
Since there is a huge amount of information on Twitter, followers scroll at a fast pace. You want to make sure your content is valuable and engaging. Use quotes, statistics, questions, or interesting facts to engage your followers. Twitter also supports images, polls, or even short videos. It is a great way to send quick messages and get your value proposition out there on the network. In fact, research shows that tweets with a video or image engage the audience at a much higher rate than text only tweets.
Another great feature of Twitter is the #hashtag. Hashtags are key for Twitter advertising. Use specific hashtags to reach a broader audience. Followers use the search bar to search hashtags they are interested in. Twitter also filters “trending” news topics based on the number of hashtags for each news article. This way you can get up to speed with the most recent industry news.
Further Reading