Twitter for Construction

Do you use Twitter to connect to construction clients and leads in the building industry? If not, this article is an introduction to Twitter, with tips and tricks and do’s and don’ts.

Twitter for Construction Companies

Twitter for Construction Companies

Twitter for Construction ThumbnailDo you use Twitter to connect to construction clients and leads in the building industry? If not, this article is an introduction to Twitter, with tips and tricks and do’s and don’ts. Learn how to represent your company on this popular social media channel. It has approximately 330 million subscribers and is still growing! Tweeting already? Make sure you are leveraging all the elements of Twitter to get the most out of your business account.

Set Up Your Twitter Account

There is no cost to set up a business page on Twitter. Simply open an account and set up your company profile:

  1. Add a username aka your “handle” to identify you, e.g. bob_the_builder.
  2. Enter business info (don’t forget to include hashtags in the description).
  3. Include the URL to your website.
  4. Upload a profile picture to identify your business, for example, your company logo: 400 px by 400 px.
  5. Upload a 1500 px by 500 px header image that represents what your company does. Or use an image of the construction industry.

Tweet Away

Now you can start posting tweets but use your words well. You only have 280 characters to tweet, and that includes spaces! Twitter traffic moves fast. Use quotes, statistics, questions, or interesting facts to engage your followers. Twitter also supports images, polls, and even short videos. Research shows that a tweet with an image or a video engages the audience more than text-only tweets.

Consistency is important on Twitter. You don’t have to tweet every day, but you should tweet at least twice a week. And you can do all this on the go or from the Media Studio in your account where you set up and schedule tweets. We recommend you keep a calendar. Schedule tweets for times you know construction professionals take a break!

  1. Hashtag Topics
    Hashtags are key for getting exposure on Twitter. Users use the search bar to search hashtags they are interested in. That is how you get up to speed with the most recent industry news. Use hashtags so your tweets reach your target audience. Twitter recommends using two hashtags per tweet, but you can use as many as you like. A best practice is not to use more than five.RiteTag <ritetag.com> will show you metrics for search words that can help you select hashtags with reach. Navigate to ritetag.com and type the term in the search box, then press the enter key.
    On the right, you will see unique tweets per hour, number of retweets per hour, and finally hashtag exposure per hour. You want the most exposure!
  1. Add Images
    Anchor your post with a suitable image. Showcase your service or product, for example a project you are working on or have completed. Share pictures of your crew! The Twitter post image size is: 1024 px X 512 px.
  1. Post Video
    Videos are popular media on Twitter. Keep them engaging but more than anything, keep them short. Use video to show your expertise and experience or showcase a project. For example, you could talk about or proven best practices in your field.
    (Although you can upload videos up to 512MB, you will be prompted to edit videos to 2 minutes and 20 seconds or less. Upload MP4 formats for the web and MOV and MP4 for the app.)

Engage on Twitter

  1. Search
    If you want to follow a topic or find a company, type it in the search bar, e.g. #construction. Select the Top, Latest, People, Photos, or Videos tab to display your search results.
    Use the Search filters options to filter your results to only companies you follow, or near you. Under More, you can hide sensitive content and content from blocked or muted accounts.
    Click the icon to save your search. The next time you put your cursor in the search box, you will see it listed under Saved Searches in the drop-down menu! You can also remove it from there.
  1. Follow
    Follow topics, companies of interest, and thought leaders in in the construction industry. Like their tweets or retweet them. Jump in with replies that demonstrate your expertise and experience.
    Use handles to mention another Tweeter in a tweet. But don’t start your tweet with an @mention, or it won’t show up on your profile or analytics). If someone mentions your handle, you get a notification. Respond, even if it is to like or retweet the post. Fellow Tweeters can also send private message to one another.
  1. Lead
    It is important to remain active and engaged, at least twice a week! Download the app on your smartphone so you can access Twitter while you are on the go.
    Post tweets that provide valuable insights. Build a following. Showcase your products and services. Tweet company news and accomplishments and industry best practices or other insights. Do not shy away from tweeting about causes your company supports. Encourage your followers to share or retweet your posts. Applaud peers on their accomplishments. And “listen” to and respond to feedback.
    Tweeting and liking, sharing, and responding to tweets prove that you are engaged. Engagement builds relationships with clients. It also demonstrates your commitment to customer service. Last of all, it attracts leads! Remember, show rather than sell.
  2. Spread the Word
    Include your Twitter handle in company marketing materials and business cards. When you speak with leads or clients, share your Twitter handle and ask them to follow you on Twitter. Share the hashtags you frequently use. Or start your own branded hashtag! Embed tweets in your emails and on your company website to encourage participation. Click the icon in the tweet, select Embed Tweet, and follow the steps.

Twitter for Construction Companies Infographic

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Measure and More

On the left hand of your Twitter home page, under More > Analytics, you can see how your tweets and videos doing. This is where you find tweet metrics like impressions and engagements by date.

This is also where you can promote your tweet to get more traction. Click on View activity below a tweet for that option. It is an inexpensive way to highlight a tweet and target a specific audience.

You can also leverage Twitter ad campaigns < https://blog.hootsuite.com/twitter-ads/>that are based on specific business objectives like increasing followers and website clicks. Set up an account for $99USD a month.

Once you build your “following”, use Twitter polls to ask questions and get feedback. Offer respondents up to four answers to choose from.

Feeling overwhelmed with the amount of content that greets you every time you log in to Twitter? Consider using Lists to follow only certain accounts. Visit https://help.twitter.com/ to learn how to harness Lists or any other Twitter features of interest to you.

Conclusion

Twitter is another great social platform to promote your business and score leads. It is a fast-paced, easy-to-connect type of environment. Say more with fewer words. Make it compelling. Add images and video. Stay active and engage. Plan and schedule ahead if you have a busy daily schedule. Connect with clients and gain leads!

Twitter Statistics

We found some Twitter metrics worth noting that AgoraPulse published:

  • 134 million daily active users
  • 500 million tweets per day.
  • 80% of users access Twitter on a mobile device.
  • 75% of B2B businesses market their products and services on Twitter.
  • 63% of all Twitter users worldwide are between 35 and 65.
  • Brands meeting their KPIs are 3x more likely to have included Twitter in their launch plan, versus the 85% that are not meeting their KPIs.