Social Media Strategy for Contractors

The answer is YES! Social media platforms not only help you get your message across, but they help to move leads down the sales funnel. Being a contractor in the construction industry can get very competitive very fast. It sets the stage for new leads and ways to turn them into deals. What if we told you that 97% of construction professionals are active on social media?

Social Media Marketing for Contractors

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Social Media: Should Construction Contractors Use Social Media?

The answer is YES! Being a contractor in the construction industry can get very competitive very fast. It sets the stage for new leads and ways to turn them into deals. Social media platforms not only help you get your message across, but they help to move leads down the sales funnel. What if we told you that 97% of construction professionals are active on social media?

Whether it is Facebook, LinkedIn, YouTube, or Twitter, these platforms help you stay connected with customers or source potential leads and increase revenue. You don’t want to miss on any potential leads that are very active on social media channels. This is where you can build credibility and trust and increase awareness of your brand.

Which ones are the best? There is no straight answer. Each social media channel serves a purpose. We picked four of the most popular social media platforms for the construction industry:

  • Facebook
  • Twitter
  • LinkedIn
  • YouTube

If you are not familiar with how any of these social media platforms work yet and how to incorporate them in your marketing activities, here is the key to it.

Facebook

Facebook is one of the most popular social media channels. This platform offers you the ability to create a business page in no time. To create one, you need a personal Facebook account to link your Facebook business page to. If you don’t have a personal Facebook page, you can sign up for one on www.facebook.com. Fans of your business can follow your page and get business updates. Followers also have easy access to business contact information. You can post business location, hours of operations, email, or phone number information. You also have the option to keep fields private if you prefer.

Build a strong rapport with your followers on a Facebook business page. Use the many features to get people interested in your business. For example, you can post photos, status updates, and live videos, and share business content. It is important to post often and set a schedule for your posts, so you stay current. Use keywords for your posts that engage your followers and get them to click or share. Take advantage of the “no word limit” feature. With a Facebook business page, you also have the ability to access data analytics. You can track the success of all your posts and ads.

Another great feature is Facebook advertising. This is a more targeted marketing tool, and more likely to bring in strong leads. You can set the budget and timeframe, as well as the demographics and locations you want to target with your ad.

Twitter

Twitter is another great platform to promote your business and score leads. This social media channel promotes a fast-paced, easy-to-connect type of environment. There is a word limit for the posts you choose to “tweet” and “retweet”. Say more with fewer words!

Since there is a huge amount of information on Twitter, followers scroll at a fast pace. You want to make sure your content is valuable and engaging. Use quotes, statistics, questions, or interesting facts to engage your followers. Twitter also supports images, polls, or even short videos. It is a great way to send quick messages and get your value proposition out there on the network. In fact, research shows that tweets with a video or image engage the audience at a much higher rate than text only tweets.

Another great feature of Twitter is the #hashtag. Hashtags are key for Twitter advertising. Use specific hashtags to reach a broader audience. Followers use the search bar to search hashtags they are interested in. Twitter also filters “trending” news topics based on the number of hashtags for each news article. This way you can get up to speed with the most recent industry news.

LinkedIn

Designed for businesses and professionals, LinkedIn is a great platform for your business. This social media channel tends to be a little bit different from the other ones.

LinkedIn promotes an environment where people share professional expertise and advice. Like the other social media platforms, you can still share posts, pictures, or videos. You can also use hashtags for your posts.

With LinkedIn you have the ability to see who has viewed your profile. When people check out your profile, LinkedIn sends you a notification of who viewed it. This feature is great for acknowledging and attracting new leads.

A great feature on LinkedIn is groups. You can search for groups that you have an interest in and request to join them. This is a great way to meet people from the same industry or with the same interests and build professional relationships. Share your own business updates, ideas, or ask for feedback in the group.

YouTube

YouTube is one of the best video-sharing platforms. Any kind of material, such as videos, playlists, podcasts, or webinars will support your sales.

You can create your own YouTube channel and start posting videos, a great way to raise brand awareness. On your YouTube channel you can also edit videos, connect with other video creators, and keep up with industry trends. Followers can subscribe to your YouTube channel and like, share, comment, or save your post. When subscribing to a new YouTube channel, you can get notifications for every update.

YouTube gives you the chance to become a hands-on educator in your community or industry. Sharing videos, podcasts, or webinars about your expertise demonstrates your thought leadership.

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Social Media Strategy for Contractors

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