How to Get Construction Leads

Searching for new clients and finding out how to find construction leads can be a real challenge. The best way to get leads for construction requires a multi-pronged approach that we summarize and provide resources for below.

How to Get Construction Leads Summary

“How can I find construction leads?” or “How do I find a construction job” are two top-of-mind questions for contractors every day. We understand that searching for new clients  and bid opportunities online can be a real pain for you, whether you are looking for commercial or residential construction opportunities. It is not a simple or easy task. The best way to get leads for construction requires a multi-pronged approach that we summarize and provide resources for below. We will cover:

  1. Types of lead generation
  2. Determine who your leads are
  3. How to get construction leads from your website
  4. How to get construction leads from Social Media
  5. Getting proposal leads for free from referral networks
  6. Networking to get construction leads
  7. How to get construction leads from bidding platforms
  8. Conclusion
  9. Additional resources

What Are the Types of Lead Generation?

We looked into sources for lead generation and found so many that it will take you a while to set them all up, but they should bring you results if you stay proactive and engaged. There are two types of leads:

  1. Inbound Leads: These are potential clients who find you and contact you through various channels such as your website, search engines, YouTube, and directories. In general, inbound leads are more qualified and therefore easier to close than outbound leads.
  2. Outbound Leads: These are potential clients you reach out to, for example, through email, in order to build trust and eventually a relationship with them as customers.

Determine Who Your Leads Are and Where to Find Them

First step in getting construction leads is determining the profile of the leads you want. Are they in the remodeling space or are they residential homebuilders? Or are they building big multi-family dwellings? Formulate what exactly is it that you do and do very well, and how you can bring value to their projects. What type of jobs do you want? Why do you do what you do? Make sure you spell this out. Now that you have your core messaging ready, you are ready to get leads.

How to Get Construction Leads from Your Website

Many construction companies large and small believe that the best way to get leads for construction is from your own website. It is important to communicate your expertise very clearly on your website or any other forum that you leverage to get leads.

Your website serves as a sales funnel for your target audience to become leads. It should be easy for website visitors to ask questions or make enquiries. Capture contact information. Make your company searchable and findable. You may need a bit of help here to optimize it for search engine optimization (SEO). Watch this 10-minute video by Neil Patel to get started. And watch this space for our article on the topic!

Include a blog section on your website where you share your expertise, how-to articles, and company news. Post articles on your blog regularly. It doesn’t necessarily matter how often. What matters is that you do it consistently so search engines know when to visit your site and find new content. Provide content that demonstrates how you’ve solved a client’s problem with a case study and pictures to demonstrate the value-add. Post links to the blog on social media. The more accomplishments you can showcase on your website portfolio, the better!

Get referrals and post them on your website, social media, and network forum profiles. Ask your customers to write and post reviews about your services online. And don’t forget to ask them for referrals! They are leads too. And speaking of social media…

How to Get Construction Leads from Social Media

Speak up on social media. Post. Comment. Make yourself heard… and the leads will “follow”. Again, this is important for SEO. And you want SEO! We have published a couple of articles on this topic with tips on how to optimize social media channels for marketing your company. Start with Social Media Strategy for Contractors on our blog.

Videos on YouTube of your team, your customers, and the projects you’ve completed will also help you get more construction leads. Throw in some DIY videos to showcase your expertise and experience. Embed the videos on your website where they can do double duty. More on how to do that in our article YouTube Tips and Tricks for Construction.

How To Get Construction Leads from Referral Networks

Contractors often search for sources where they can get proposal leads for free. Below are a couple of ideas to promote your company and services at no or very little cost. Leverage these online forums where your target audience goes looking for ideas and reviews and expertise – There is nothing like a customer review on these forums that will get you more business. Yes, the tried and tested “by word of mouth” method!

Houzz Pro
Houzz has become an extremely popular site for people looking for remodeling ideas as well as seeking out contractors to help on home projects.

Angie’s List
Angie’s List has been around for 20 years. Make your business findable, connect with consumers looking for solutions, and cash in on feedback!

Home Advisor Pro
The Home Advisor Pro lead source is not free, but allows you to budget, set preferences, and cancel anytime.

BuildZoom
BuildZoom vets projects to ensure they are worth your while. You only pay a referral fee (1-5% based on the size of the project) when hired.

Yelp
Showcase your business with a free listing on Yelp – Include pictures of projects! Good customer ratings mean more leads! And demonstrate your customer service by replying to reviews.

Google My Business
Google My Business is another free service that allows you to post photos and offers to your profile to promote your business.

Alignable
Alignable is a small business referral network. One of the members received “34 requests for quotes and 14 sales” in her first 3 days on Alignable.

How to Get Construction Leads Infographic

How To Get Construction Leads from Networking

Networking is another example on how to get more construction leads that doesn’t cost much. Here is how to go about it:

When project managers or general contractors are looking for subcontractors, they typically turn to their network for recommendations. So, connect with these decision makers on social media, at trade associations, and any F2F events possible.

Leave a business card in your local restaurant, coffee shop, or hardware store. Interact with the community by participating in service projects. Because it helps others, it establishes trust with the community.

If someone in the online neighborhood group is looking for help on a project, your knowledge could help them understand they need to call a professional, and the pro they should call is… you.

If you are a residential construction contractor, join the National Association of Home Builders (NAHB) if you have not already. The Associated Builders and Contractors (ABC) trade association is a good choice for non-unionized commercial building contractors. Associated General Contractors of America (AGC) is another option. Or join a trade association closely aligned with your expertise, e.g. the National Electrical Contractors Association (NECA).

Visit chamber of commerce websites to view projects in your area. Check out Business Networking International (BNI) and join a chapter near you. Some business-to-business networking groups are free, for example, Alignable. Join Quora and leverage your expertise to answer questions participants post, even if it is to offer advice on how to start your own company. Exposure is everything.

Last but not lease, consider providing incentive to your network. Offer a 10%, $1,000, or whatever is an appropriate referral fee to anyone for a referral that lands you a project.

How To Get Construction Leads from Bidding Platforms

What are the best construction lead services? Many large commercial and residential contractors say bidding platforms are the answer. Investing in a construction lead service or a bidding platform is a surefire way to get leads for larger projects. However, the downside of some of these bidding platforms is that bids are listed as ‘by invitation only’. This means you can’t bid on a project unless you already have a relationship with that client and you received an invitation to bid. You will find our articles on the top commercial bidding platforms and the science of bidding particularly helpful in this area.

Conclusion

Getting construction leads requires a multi-pronged approach. Sometimes you have to start out small, earn a reputation, and get some work examples for your portfolio before you aim for the higher value opportunities.

It is always a good idea to specialize and find ways to be useful and available to your community and construction industry peers, so position yourself as the expert. Make it clear on your website, on social media, or any other forums you decide to join. Make your company searchable with SEO.

And never under-estimate the power of testimonials, referrals, and networking. Wishing you many more leads and jobs going forward!

Additional Resources

Here are a couple of articles on how to get construction leads that you may be interested in reading:

  1. smartservice.com
  2. iambuilders.com
  3. craftjack.com
  4. invespcro.com (infographic)
  5. craftjack.com toolbox
  6. hookagency.com